01 / THE BOOK
Shift — From Product to People
The novel, in full, from the first chapter to the last.
By Pete Oliver-Krueger and Michael Dougherty
Shift: from product
to people.
The third wave of Agile adoption, told as a novel — a company that adopted Agile and is still failing, and the coach who helps it make the shift that no framework can make for it.
A novel by Pete Oliver-Krueger and Michael Dougherty
Free chapters by email · the whole book and the library with the membership
A NOVEL
PETE & MICHAEL
Novel + free preview
A story about the shift frameworks cannot make. $27/mo
A story about the shift frameworks cannot make. $27/mo
01Read the first three chapters, free
02Get the whole book with the membership
03Bring the shift to your own team
Two ways in
Three chapters, free.
Or the whole book, monthly.
The chapters stand on their own — Angela's company has adopted Agile and is still failing, and the coach who arrives does not bring another framework. The membership costs $7 less today than the book alone would, and it includes every other book and course in the library. If you are going to keep learning, it is the better deal, and we would rather say that now than let you find out later.
−$7
The membership costs $7 less today than the standalone book, and opens the whole library.
Then $27/month. Cancel any time.
What you actually get
The book now. The library with it.
Everything below is included in the membership for as long as it runs — the Shift book first among them.
02 / ALSO A BOOK
How to Succeed with Your Agile BI Project
The practical companion, with the projects behind the method.
03 / ALSO A COURSE
Coach Your Product Owner
Versions 1.0 + 2.0. The complete 8+ hour e-course.
04 / READ & EXPLORE
NoEstimates digital library
The book and full digital collection, including the interviews.
05 / GLOBAL PERSPECTIVES
Global Agile Summit
Video content from 2025 and 2026.
06 / GO DEEPER
Agile Online Summit
Video content from 2018 through 2024.
07 / SCRUM MASTERY
Scrum Master Summit
Video content from 2021 and 2022.
08 / PRODUCT OWNERSHIP
Product Owner Summit
Video content from 2023 and 2024.
New books and summit recordings are added as they are published; the membership covers them.
Free · the first three chapters
Read the first three chapters.
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Coach Your Product Owner
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Total today
60-day full refund, no questions asked.
The whole Oikosofy library
Monthly membership · the Shift book included
$27
$20 USD
$20 today, then $27 per month. The Shift book, every other book and every course in the library are included for as long as the membership runs. Cancel any time.
Get the book and the library · $20
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Check your email for the link that unlocks your membership, then sign in with the same address you paid with. The Shift book is in your library now; your membership renews at $27 per month and you can cancel any time.
Before you start
A few useful details.
Is the download really free?
Yes. Enter your email, confirm the message we send you, and the first three chapters arrive. No card, no trial.
Why do I have to confirm the email?
Because that click is how we know the address is really yours, and it is what unlocks the download. It also means the chapters reach you, not your spam folder.
What is the book about?
Angela's company has adopted Agile and is still failing. A coach arrives, and the shift it needs turns out to be from product thinking to people thinking — told as a novel, with the tools the coach uses along the way.
What does the membership include?
The whole Oikosofy library — this Shift book, every other book, and the courses in the catalogue — for as long as the membership runs. $20 today, then $27 USD per month. Cancel any time.
Can I cancel?
Yes, any time. The library stays available until the end of the paid period, and there is a 60-day full refund on the first payment if it is not for you.
Is there a printed version?
Yes — Kindle, paperback and audiobook are all on Amazon. The membership is how you get it here, immediately, together with the rest of the library.